Success in Balance

Could it really be that simple? As this blog indicates I have looked at multiple sources for online income; something to help pay down the student loans. But nothing has “fit” me. I mean I really like my “day job.” So as I was mowing the lawn last night I had an epiphany (mowing the lawn is a great time to think). The key is doing what you love. I know you knew that already, but I am a slow learner

Well what is it that I love? All of a sudden it was clear: Digital Stakeholders + Success in Balance = help others use technology to create better relationships. Now I’m not talking about Dr. Phil type of relationships. But we all know that it is easier to retain good customers than to get new ones. But all the “programs” out there are there to show you how to get new “affiliates”, “partners”, “clients”, the list goes on.

So why me? Well I have spent years observing how successful companies use technology to enhance stakeholder relations. I wrote a dissertation on this topic to complete my Ph.D. So there’s a lot in my brain that can help others. Now I just need to get it out there and that will be my focus for the future. That is true success in balance. Stay tuned.